About Us

ABOUT US

NeuroSpot is a behavioural insights company using the latest findings from psychology and behavioural economics to help organisations make better brand and marketing decisions.

OUR LENS ON THE WORLD

Knowing why people do what they do, isn't always straightforward - people often say one thing but do something different. Chances are they're not lying to you - they just don't know what's going on inside their own head.

Why? Behavioural economics talks about System 1 and System 2 thinking. It's the idea that we have two ways of thinking; System 1 is emotion-driven and happens subconsciously, and System 2, which is more rational, logical and conscious. We generally don't notice what drives our decisions, and it's why what customers say isn't always what they do. Understanding this is the first step to understanding your customers, in whatever touchpoint you’re interested.

Our role is to work with your team to create real behavioural change among your customers. We move beyond what people tell us will motivate them, to what will really make a difference. Whether it's designing more compelling messaging and experiences, conducting user research to understand the levers that will influence behaviour, or conducting real-world experiments to separate the nice ideas from the ideas that actually work - we're here to help.

Our irrational behaviours are neither random nor senseless: they are systematic and predictable because of the basic wiring of our brains.

Dan Ariely | Behavioural Economist

WHERE WE CAN ADD VALUE

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  • Behavioural Design

Using a range of psychological frameworks, we'll work with you to help design experiences that utilise people's natural decision-making processes and change their behaviour to meet your organisational objectives.

  • User Research

We use a range of traditional and cutting-edge user research techniques to find out what's influencing the decision-making processes and behaviours of your users.

  • Validating Your Impact

Designing an experience is one thing, knowing that it will work is another. We'll work with you to measure the impact of your changes - quickly and robustly.

NeuroSpot was founded by Cole Armstrong, a seasoned market researcher with a background in psychology and consumer neuroscience.

After spending 10 years working in market research in NZ and the UK, working for several well-known retail, FMCG and financial service brands, Cole went back to his first love: behavioural science.


It's unlikely you'll meet someone more excited about consumer behaviour than Cole. He founded NeuroSpot on a belief that consumer brands were suffering from a lack of objective – and proven – methods to measure the emotions that are so important in the purchase journey. If you want to have a chat about all things behavioural science over a coffee or beer, get in touch.

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